Reflecting on my own advert
The brief.
Our brief
was to produce a Unilever TV ad, many products are represented with Unilever, not
only was our brief to produce a Unilever TV ad but to change the target
audience. My chosen product was Dove personally I choose this product because
of the previous ad campaigns how they use emotions and personal issues to
promote the product. I really wanted to attempted the same idea but for a
younger audience. My group also had the same visual ideas, so as a group we
worked extremely well. The current target audience for Dove is middle class
women, I have changed the target audience to young adults, the reason behind
doing so is to show that other ages can also go through emotions and personal
issues even at such a young age.
The finished product and feedback.
I
collected feedback in two different ways, the first way was through survey
monkey, this is a website that you can generate questionnaires. I then shared
this on all my social medias, for example Facebook, Instagram, twitter and snap
chat. I got some extremely good feedback, such as 'this ad fits with the
continuous Dove campaigns, the reason I thought this was due to the layout and
the dialogue'
The second way I received feedback was from my class, we had a short
screening of each TV ad and had questions to answer about each ad, I also
received amazing feedback. I believe that I managed to get the message of the
advert, to my chosen target audience. I believe this because when reading
through the feedback on survey monkey one question stated 'Did the message of
the ad appeal to you?' The results for the question were all positive stating
that the message and emotion of the ad fir with the chosen target audience of
young adults.
When in the pre-production process of the ad the camera work and
Mise-En-Scene was very important to us, due to not having much action in the
advert. So we kept the layout really simple having the actors sat down on
either the left or the right side of the shot, and during the end shots we used
a green screen to change the colours of the background to fit our message and
target audience.
I think that the finished advert effectively sold the product to the
specified audience through my narrative. The dialogue played a major role in my
ad, this is the way the emotions and personal issues were discussed. Although
the advert doesn't mention the product until the last shot, in my feedback
someone stated that although the Dove products are not used in anyway shape or
form, they would still purchase the product from what they have witnessed in
the advert.
Although my advert doesn't seem to have any persuasion techniques, it
has quite a few, for example I have used self-confidence as a persuasion
technique, this worked extremely well as the audience liked how confident they
could be if they believed in themselves. During the ad questions were placed on
screen for instance 'What do you dislike about yourself?' although the question
was answered by all of the actors the question is also asked to the audience so
it involves them too.
When in pre-production our aim was to communicate a message to our
target audience and also secondary audience too, to get the message out
that loving your insecurity's was a good thing, we created questions that the
audience could answer but also a response from somebody else, and how they are
being confident in front of others to announce what they do and do not like
about themselves.
Overall I think the advert is fit for
purpose, many of our feedback's stated that the colours worked well with our
target audience but also looked professional and smart. Our advert does comply
with advertising regulations, when researching about Dove products and Dove
advertisements, we took into consideration that ASA and BCAP would need to be
researched due to having young adults as our actors. here on the right is the
recognition of advertising in the BCAP Code All rules under this category are to
be followed in order to create a successful television advert.
Personal reflections
My original intentions are almost the
same as my final
advertisement, with just a few
added tweaks for example the way the text would appear on screen, and
the position of the actors. When in the pre-production stages we created
storyboards, scripts and other paperwork that would help us doing the filming
stages. I think the script could have had more effort placed into it, it was
almost rushed but other than the script the pre-production paperwork was okay
and easy to understand.
I am extremely satisfied with the
overall final product, If I saw the advert on TV I would personally purchase
the product from watching it. If I could do anything differently It would
be to spend more time on the script, and more time filming and making sure all
shots are in focus. During this project I was the camera operator/ music
editor. I really wanted to focus on the cinematography for this advert because
it was so important to get that right, I experimented with different lenses to
see what looked better. I have worked with cameras before so this gave my group
some confidence. Music editor was my second involvement I haven’t had much
experience with the editing side of film making, so this was new to me, but I
feel that the music and dialogue sounded okay.
Here are some of the answers I got during my survey on my TV advert.
I really enjoyed reading the feedback and the positives and negatives, and doing that has helped me improve my skills.
Here are some of the answers I got during my survey on my TV advert.
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